Saturn Gives General Motors A Boost

To the attention of General Motors Saturn was repaid after the brand performed well and helped to increase car sales compared to May last godine.Kvaliteta offers General Motors Saturn automobile related to Toyota Motor Corporation for fourth place in the Strategic Vision annual quality survey. General Motors and Toyota, and Volkswagen AG trails, Nissan Motor Corp. and Honda Motor Corp.
Which placed General Motors and Toyota tied for fourth, was conducted by Strategic Vision, a research company based in California. Last year, General Motors finished fifth in the poll.
Saturn brand in this year's study finished fifth among the 21 are luxury brands in the U.S. auto market. Last year, the brand ended up eighth. Volkswagen brand runs, Nissan, GMC, and Honda brands in this year's survey. One of the reasons for the improvement of Saturn in the list of their Saturn Aura model outperformed Asian popular car in its segment as Toyota Camry, Honda Accord and Nissan Altima.

For the past year, General Motors has been criticized for virtually ignores the Saturn brand. Recently, however, Detroit-based automaker unveiled the new vehicles on the composition of Saturn is to attract and lure more car buyers. In addition to Aura, Saturn Outlook, with European style and reliable parts like spark plugs Saturn, is a concrete example of revitalized Saturn lineup. In the past, Saturn capitalized on his good relations with customers, but it suffered from fewer sales as their lineup does not offer many choices and options for consumers.
Instead of just relying on the dealership experience, which they have done for some time, Alexander Edwards said: "We will come out with products that will blow everyone away." Alexander Edwards is president of Strategic Vision Inc. company tapped 27,000 United States of car buyers to get their views on specific car brands that have bought or want to buy the next time they need a car.
According to Kyle Johnson, communications director of Saturn, the survey results reflect the results of General Motors' internal research on the Saturn brand. He added that they "compete on different levels," with the release of their new lineup. Last year, they offered the Saturn Aura and Saturn Sky, but after the publication of these cars, Saturn has introduced full-sized crossover SUVs Saturn Outlook. Johnson pointed out that their improvements over the current squad has their past models, saying that "the refined interior, improved handling and body, which is evidence of resistant plastic in the past, are now steel, allowing a better fit ."
Saturn brand posted the largest increase in sales for the month of May. Mark posted an increase of 69 percent compared to last year's May prodaje.Marka posted the biggest increase in sales of all car brands in the U.S. auto tržištu.Svibnja on 2007 sales also marked the largest number of car brand was sold for the month in its entire history. With its increasing popularity among car buyers, and its level of quality, Saturn appears as a strong contender in the U.S. auto market.